Outlining its plans for ICE, EveryMatrix the igaming products supplier reports that it has completed the process of rebuilding its entire portfolio, basing the redesign on modularity.
This will provide flexibility to the range, says Ebbe Groes, CEO.
“We have progressively shifted from the ‘boxed’ platform ecosystems to specialised, modular and platform independent products,” he said.
“By splitting up our core applications into smaller ones we have catered for a wider set of clients. We can now work with start-ups and with the largest operators because everything is isolated and delivered independently. “
Groes said that the design and functionality of both casino and sportsbook front-ends “is key to success and profitability.” He said that it wasn’t just about usability but also about "retention, personalisation, localisation and promoting the most profitable games and bets.”
EveryMatrix was launching a second generation of bonus systems, a stand-alone to create, manage and report on bonusing for both casinos and sports products. “It can even be delivered to clients on their own platform.” The company was seeking what Groes described as "unlimited creativity" between bespoke front-end, real-time delivery of data to bespoke CRM systems of clients, API driven applications and a flexible bonus system.
The display at ICE would cover casino, payments, sports, platform and affiliate systems. The flagship Casino Engine is the largest casino content aggregator in the world with 8,000-plus across 140 operators.
