EveryMatrix has appointed former Sportingtech managing director Bobby Longhurst as its new group chief commercial officer.
Longhurst will assume responsibility for EveryMatrix’s commercial strategy including account management, sales and marketing.
Longhurst, who has experience of the COO role from Pronet Gaming, said there are “huge opportunities on the horizon” for EveryMatrix’s individual business units, including in established and new markets such as LatAm.
He added there is scope for significant progress with EveryMatrix’s turnkey platform “following the success the business has had in recent years.”
EveryMatrix group CEO Ebbe Groes said: “Bobby is a well-respected and well-known individual within igaming with extensive commercial, product and strategic experience and knowledge that will provide us with even greater firepower to expand our reach across new and existing verticals, global markets and technologies.
“I’d like to welcome and wish him well as we embark on an exciting chapter at EveryMatrix.”
Longhurst replaces co-founder Stian Hornsletten as COO, with Hornsletten set to become CEO of EveryMatrix’s Games division on February 1.
