B2B igaming technology provider EveryMatrix has finalised the acquisition of sports betting developer Leapbit.

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The merger will strengthen the group’s sports betting product OddsMatrix with an advanced and proven retail offering.

Through the new acquisition, EveryMatrix will elevate its online-first OddsMatrix platform to a true omnichannel igaming solution. OddsMatrix will integrate Leapbit’s comprehensive retail-focused software solution and other products such as virtual horse racing and lottery games.

Founded in 2018, Leapbit is a B2B sports betting supplier with extensive market knowledge and a highly-skilled technical team. Its core team has previously been with Romanian-leading bookmaker Superbet, including two of the company’s founders.

Leapbit has developed its in-house retail and sportsbook solutions, virtual horse racing and lottery products while also producing bespoke software for tier-one bookmakers targeting central and eastern Europe.

The new merger will expand OddsMatrix’s ecosystem with a mature retail product, allowing the group to increase its customer base with a new segment of clients looking for a feature-rich and complex product that can support both retail and online operations in regulated markets.