Igaming provider ESA Gaming will take its content live in Estonia with Betsson Group in the first step of a multi-national deal with the operator.
ESA’s slots and crash content, as well as its EasySwipe games, will be available to Betsafe and Jalla Casino customers in Estonia.
The supplier has confirmed its igaming catalogue will go live with “different brands” later this year, with Lithuania also included in the integration.
ESA’s chief commercial officer Thomas Smallwood said: “Betsson Group is a global brand that has an excellent reputation for entertainment, and we’re delighted to initially take our games live with two of its brands in Estonia. “With plans to expand into more nations as well through the group, this is a partnership with significant potential for us.”
Betsson’s casino manager, Marit Ellul, said ESA’s portfolio appeals to “players of numerous demographics and preferences, allowing us to immediately boost our casino offering in Estonia.”
“It is an exciting partnership for us and one we will look to leverage further in the near future in other markets,” Ellul said.
