Esports Entertainment Group has agreed a deal to acquire the business of Lucky Dino Gaming, an established Malta-licensed online casino operator with its own proprietary casino platform.
The €30m deal is expected to be financed through a debt facility procured by the company, which is an esports entertainment and online gambling operator. RB Capital, a M&A advisory group and brokerage specialising in the gaming sector, were the sell-side advisors for Lucky Dino.
Grant Johnson, CEO of Esports Entertainment Group, said: "Over the past five years, Lucky Dino has evolved from a single brand white-label casino operator into a multi-brand, class-leading casino operator and technology business.
“In addition to further strengthening our tech stack, Lucky Dino’s assets will give us a substantial foothold in multiple new jurisdictions across Europe and Scandinavia where esports are extremely popular, and with Lucky Dino’s 30k monthly active casino players we will have tremendous cross-selling opportunities with our SportNation and Vie.gg betting platforms.”
In acquiring Lucky Dino’s assets, the company will have access to a casino platform based on modern microservices architecture for superior simplicity, scalability, and flexibility. Lucky Dino’s proprietary technology stack includes affiliate marketing software, payment servers and a CRM system with a gamification and loyalty engine and automated player management functionality fit for geographical expansion.
