ESPN Bet has become the official sports betting sponsor of the PGA Championship through to 2026 as a result of a new deal.
The multiyear agreement between PGA of America and Penn Entertainment means that the PGA Championship becomes the first men’s golf major to establish an official sports betting sponsor.
The 2024 PGA Championship with run at Valhalla Golf Club in Louiseville, Kentucky May 16-19.
“We are incredibly proud to partner with Penn Entertainment and immerse ESPN Bet into the spectator experience throughout the PGA Championship,” said Jeff Price, PGA of America chief commercial officer. “The added onsite presence of ESPN Bet as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship.”
“We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN Bet with this prestigious men’s golf major,” said Jason Birney, vice president of operations, Penn Interactive. “We look forward to accessing highly engaging touchpoints to bring ESPN Bet onto the course and into the PGA Championship broadcast on ESPN. With the PGA Championship set to take place in states where ESPN Bet operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans.”
The 2024 PGA Championship will feature the ESPN Bet Members Lounge, located adjacent to the green on the par-4 13th hole.
