Enteractive, a provider of player retention solutions for the igaming industry, has appointed former Cherry Group CEO Fredrik Burvall to its board of directors.
“I’m thrilled to have begun a new chapter of my career with Enteractive, one of the industry’s leading providers of player retention solutions,” said Burvall.
“We have big ambitions to grow the company’s international footprint with our unique and personal offering, which helps operators reactivate churned players and keep them engaged.
“Most operators are focusing on taking in new customers but forget to focus on the existing customer base, especially the inactive players. I believe that re-activation will be the next big thing in igaming especially now more markets are being re-regulated and taxed locally.”
Enteractive CEO Mikael Hansson added: “Fredrik has an impressive track record within the betting and gaming industry, and his addition to our board of directors is a major coup for us.
“During his time with Cherry, he oversaw major acquisitions across all of the group’s business areas, and delivered strong financial results. The rest of the team and I look forward to working alongside Fredrik in what is an exciting period of growth for the company.”
