Enteractive has expanded its US market reach with a new licence for Pennsylvania.
The accreditation, awarded by the Pennsylvania Gaming Control Board, adds to the player reactivation and retention company's existing New Jersey licence, which was issued in April 2021.
Illinois is the third US state in which Enteractive is now able to actively engage with players.
Andrew Foster, CBO at Enteractive, said: “It’s encouraging to see that the US audience is as appreciative of a personal, qualitative approach as the other global audiences we engage with on behalf of operator brands.”
Pennsylvania has a population of over nine million adults, with Enteractive looking to extend its reach through sportsbook brands operating in the state.
Mikael Hansson, CEO of Enteractive, added: “With this Pennsylvania licence in addition to our licence in New Jersey, we’re available to support player retention for sportsbooks in the two largest online gambling states of the US.
“With some leading US brands already working with our stateside teams, our journey across the pond gets more exciting each day.”
As well as reactivation services, Enteractive works to protect gamblers with dedicated one-to-one conversations.
