The Gaming Innovation Group has partnered with player retention solutions provider Enteractive to boost the reactivation of lapsed players.
Enteractive’s Player (Re)activation Service, which has been integrated with GIG’s SuperLenny, Thrills and Kaboo sites, turns "churned" players into active users through one-to-one personal phone calls, where trained agents interview individuals to understand what they want from their gaming experience and guide these players accordingly.
In addition, the operator has taken on Enteractive’s activation service, which targets registered non-depositing players converting them to active users.
Remy Hordan, head of central CRM at GIG, said: “Since working alongside Enteractive, we’ve already seen a significant increase in the number of churned players becoming active again and using our products.
“As well as improving our customer engagement with players to better understand their gaming experience, the service is also an invaluable tool in flagging vulnerable users aiding us in our responsible gaming efforts.
“We’re thrilled by the early success and are excited to extend the solution across our other brands.”
