Enteractive has moved to bolster its global B2B network by appointing Faye Williams as head of account management.
Williams, who has previously worked at Betfair, Betsson and Gaming Innovation Group, will report to Enteractive’s chief business officer Andrew Foster.
She will drive the player retention and engagement services company’s expansion into the US and other regulated global markets.
Williams said: “I’m excited to join Enteractive as the company continues to grow as the leader in the field of reactivation and retention, working with so many of the major operators around the world.
“It’s a hugely important period at the moment, with the US upping the ante for everyone in the sector and I look forward to helping the company drive more active players for igaming brands worldwide.”
Foster added: “In 2022, Enteractive has seen remarkable growth with both new clients coming on board and entrance to new markets around the world, most notably in North America.
“With Faye’s extensive experience in the igaming sector, this is an important appointment for our B2B team, supporting our business growth into 2023 and beyond.”
Amid Enteractive’s plans for the US markets, Kansas is set to become one of the latest states to legalise online gaming in November.
