Entain has completed the acquisition of BetEnt brand BetCity, which has a leading share of approximately 20 per cent in the Netherlands.
The total consideration payable, on current expectations, is €450m (£399m), although that could rise to a maximum of €850m (£753m).
Jette Nygaard-Andersen, CEO of Entain, said BetCity’s “local expertise and strong brand” will work well with Entain’s platform to provide “an enriched and broader offering of engaging products, fresh content and new experiences.”
Nygaard-Andersen added that the move “underpins our growth strategy of operating in, and expanding further into, attractive regulated markets.”
