Entain’s managing director for sports says the gambling operator group is expecting “record” Masters engagement in the UK and US amid the roll-out of a new betting market.
The owner of Ladbrokes and a 50 per cent stake in BetMGM alongside MGM Resorts has introduced a “nearest the pin” market for bettors on the golf major.
The market is available for all the par three holes at the course in Augusta, Georgia, US.
Greg Ferris said: “The combination of iconic players, a legendary course and unique betting opportunities makes it the perfect stage for patriotic punting and exciting new markets.
“This year, with stars like [Bryson] DeChambeau lighting up social media and fresh in-play options like 'nearest the pin' bets, we’re expecting record engagement across both sides of the Atlantic."
Entain said The Masters is usually the company’s fourth biggest sporting betting event of the year globally, behind the Grand National, the Super Bowl and the Champions League final.
The company said The Masters accounts for 40 per cent of bets on golf’s four majors. The majors, it said, account for a third of all golf bets in a calendar year.
