Global sports and entertainment company Endeavour is integrating its global sports betting and data businesses, OpenBet and IMG Arena, under the OpenBet banner.
The integrated entity will “leverage the individual strengths and operational expertise of both global businesses, marrying OpenBet’s industry-leading betting technology, content and services and IMG ARENA’s data rights and capabilities to create an end-to-end sports data, technology and content ecosystem for betting operators and rightsholders,” the company said.
IMG Arena will continue to operate its suite of sports data, integrity and fan engagement products to rightsholders, federations and leagues.
Jordan Levin, CEO of OpenBet, will lead the combined business and will report to Endeavour president and COO Mark Shapiro.
Levin said: “We are uniquely positioned as a leading, end-to-end, sports data, technology and content ecosystem for betting operators, rightsholders and media. Putting our customers and their players at the heart of our product and tech innovation remains the key to our ongoing success. As an integrated business, we are focused on providing a unique solution to leagues, federations, and sportsbooks worldwide.”
Shapiro added the move is the “culmination” of Endeavour’s “ambition” when it acquired OpenBet in 2022 to create a “leader in the global betting, sports data and technology industry.”
