Aircash’s Mark Watts, executive director of igaming, believes the company’s e-wallet expansion across CEE is a sign of things to come.
E-WALLETS will continue to grow as they offer secure, fast, accessible, low-fee and simple transactions. The key is delivering the best user experience, evolving the service and investing in user adoption and artificial intelligence, all while keeping in mind account verification, user incentives, data analysis and transaction patterns.
E-wallets provide the perfect place to interact with users who are seeking other products and services hassle-free at the right price point. Aircash offers a marketplace which promotes igaming merchants within the app, driving direct game account deposits.
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