James Watson, e-sports product owner at Sportradar, outlines why operators finally have the perfect partner with which to capitalise on e-sports’ growth.
Y OU would have to be living under a rock in recent years not to know something about e-sports and the huge stir it is causing in the sports industry. Sponsors, broadcasters, media, hardware suppliers, lawyers, agents: you name it, they are looking to get a piece of the action. And of course the betting industry is right there in the mix, looking to leverage the interest in this exciting new sport. So far, so good. So what’s the problem? Read the full article in the latest issue of iNTERGAMINGi
