The Dutch Gambling Authority has called out two operators for failings regarding the country’s role model ban.
The regulator, Kansspelautoriteit, said that through one operator, players had a chance to win a t-shirt of a “well-known” footballer from a top-flight club in the Netherlands.
Another provider used images of a “well-known actor” to advertise an online casino game, the KSA said.
While the violations have now ended, the KSA has reiterated its guidance to operators regarding the role model-related section of the advertising crackdown introduced in the Netherlands last July.
“A ban on role models applies to providers of risky games of chance: role models may not be used to (in)directly promote risky games of chance,” it said.
“There are opportunities for providers of less risky games of chance such as lotteries to use role models. If they want to use a celebrity, they must first research the reach of that person among minors and young adults.
“If that research shows that a celebrity is interesting for that target group, this role model may not be used.”
