US technology supplier DraftKings has joined forces with UFC, the martial arts organisation, to provide a sportsbook and daily fantasy partnership.
The agreement covers the US and Canada. Now the sports technology provider can offer in-game promotions, activations, in-broadcast odds integrations and UFC branding across its daily fantasy and betting products.
Every week DraftKings will provide fans with free-to-play UFC games and the agreement comes into force tomorrow, ahead of UFC259 and will be launching with a $10,000 prize pool.
