DraftKings has reached an agreement with the Colorado Rockies to be named both the franchise’s Official Daily Fantasy Operator and the first Official Sports Betting Operator.
Separately, DraftKings also announced that it has set September 25, 2020, as the grand opening date for DraftKings Sportsbook at Mardi Gras Casino in Black Hawk, Colorado.
“We are proud to grow our presence in Colorado both in announcing our latest deal with the Rockies and also look forward to soon officially opening the doors to our newest retail sportsbook at Mardi Gras Casino and Resort,” said Matt Kalish, co-founder and president, DraftKings North America.
“In the short span since launching our top-rated mobile sportsbook app in Colorado this past May, Coloradans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting.”
In addition to in-stadium branding rights, DraftKings is also receiving a license to utilise Rockies trademarks and logos. Furthermore, the Rockies and DraftKings will collaborate to develop a digital content series featuring Rockies’ player appearances on DraftKings’ original The Sweat programme, along with podcasts, live videos and more.
