DraftKings and Turner Sports have entered into a multi-year agreement making DraftKings the exclusive sportsbook and daily fantasy sports provider across select Turner Sports and Bleacher Report properties, excluding NBA programming.
Under the arrangement, DraftKings will provide sports betting information and daily fantasy content across Turner Sports telecasts and Bleacher Report digital channels including the B/R app.
Planned integrations will include custom content segments, DraftKings’ betting odds and daily fantasy statistics, original content, personalised automated alerts and editorial across B/R channels including the B/R Betting vertical, the most engaged digital sports media brand in the sports betting industry.
“Regulated betting is quickly becoming a fixture of modern sports entertainment, and this collaboration with Turner Sports further scales the reach of our products and content to engage fans,” said Ezra Kucharz, chief business officer at DraftKings.
“Turner Sports platforms provide exceptional content as they continually captivate sports audiences. Their medium aligns with the DraftKing’ brand and we look forward to delivering a seamless experience for readers and viewers while also broadening our visibility.”
“While this emerging industry continues to evolve, sports betting helps to drive engagement, increased time spent viewing and audience scale,” said Will Funk, executive vice president, sports partnerships and branded content at Turner Sports.
“This alliance enhances Turner Sports’ content with betting information that our hyper-engaged, highly interactive viewers demand, while driving customer engagement and acquisition for DraftKings.”
