Norppa Kasino, whose brand is inspired by the endangered Saimaannorppa seal, known as Norppa, is now live.
The casino, designed to appeal to animal lovers, will donate one per cent of its profits to the conservation of the Norppa seal.
Alessandro Rallo, CEO of DoubleUp Group, said: “Our goal was to establish a brand that would reflect our values as individuals and speak directly to anyone who loves all animals - especially the most vulnerable ones - as much as we do."
The animal-themed launch follows Doggo Casino, another animal-themed casino launched by DoubleUp last year.
