DoubleDown Interactive has entered into an agreement to acquire SuprNation for approximately $35m (€33m) subject to a final 2022 financial review.
SuprNation is a European-based igaming company providing differentiated casino gaming experiences.
Based on its many years of experience in online gaming, the company expects to leverage its expertise in acquiring new users through performance marketing, improve existing services using its extensive software engineering and DevOps capabilities, and enhance existing services as well as develop new ones by leveraging its broad portfolio of casino game content
“We are pleased to announce the first acquisition since DoubleDown’s IPO that we believe complements our existing social casino franchise well and exposes DoubleDown to new growth markets,” said In Keuk Kim, CEO.
“The acquisition of SuprNation increases our presence in the European igaming market with other geographies expected to be added over time.
"Their gaming titles and captivating gamification features have created a loyal customer base that we aim to grow while capturing synergy opportunities, including incorporating our deep online gaming experience.
"As we evaluate inorganic growth opportunities, we will continue to focus on gaming businesses that offer clear synergies with our existing strengths.”
Joakim Stockman and Henric Andersson, co-CEOs of SuprNation,commented: “We are extremely excited to become a part of DoubleDown and are looking forward to leveraging the obvious strengths of both companies in the years to come.
As part of DoubleDown, we expect to accelerate our expansion and grow our real money gaming foothold through continued development of unique products and efficient marketing strategies.”
