Dojo Madness and Sportradar launch joint esports venture

Esports big data company Dojo Madness and sports data specialists Sportradar have announced the launch of Bayes Esports Solutions.

A joint venture, it leverages esports data products for business customers, including betting companies, esports broadcasters and general media.

Two years ago, Dojo Madness and Sportradar entered into an exclusive partnership to provide the market with live odds across a  range of online and offline esports competitions. Bayes Esports Solutions, which was spun out of this  partnership, leverages esports data products – including betting probabilities for operators and statistical tools and widgets for esports broadcasters – to better explain what is happening in individual matches and to provide context, as with traditional sports.

Martin Dachselt, Dojo Madness’s current chief technology officer, will assume the position of managing director.

“With Bayes Esports Solution, we are now fully able to utilize our technology and esports experience to build innovative next level products for business needs in media, esports broadcast and betting,” Dachselt said. “The successful cooperation we had with Sportradar in the past is now giving birth to a full joint venture between both companies merging the best experiences of both parties in a fully independent business entity: Deep esports domain experience from DOJO paired with Sportradar’s global experience and relationships in the sports betting industry including integrity services and quality assurance.

“This will put us in a perfect position to take advantage of the projected 36 per cent annual growth rate of the esports market from around US$655m in 2017.”

Warren Murphy, managing director of betting and gaming at Sportradar, said: “The Bayes Esports Solutions joint venture is a game changer for Sportradar in an exciting and growing part of the sports economy that undoubtedly presents massive opportunities.

“In bringing together Sportradar and Dojo Madness, we bring to bear the expertise of industry leaders like Jens (Hilgers) and Martin (Dachselt) and their DOJO Madness team with our industry leading sports data business.

“Sportradar already has a firmly established pedigree in the sports betting and media space globally, supporting many hundreds of businesses around the world. Bayes Esports Solutions will give us equity in a rapidly growing market and the dedicated resource and expertise to design and develop market leading products and services for the esports market.”