According to a UK study, betting placed with online lotteries will increase by 2022 from the US$29bn of 2017 to $76bn.
According to a UK study, betting placed with online lotteries will increase by 2022 from the US$29bn of 2017 to $76bn. The study, from Juniper Research, suggests that more than 50% of this amount will come from betting on mobile devices. There will be a doubling of users of digital lotteries from 317m in the current year to 624m by 2022. This would be driven mainly by users from the Far East, notably China from where a very large online lottery business will return during that period. It notes that there will also be a South Korean digital lottery launched this year. There will be some disruption caused to the global online lottery business as a result of all of this activity. According to Juniper, the United States is about to introduce legislation supporting online gambling. This judgement comes after the test case in Pennsylvania which led to the marketing opening last year. Other states, New Jersey, New Hampshire, West Virginia and Illinois, it says, will follow. The downside for the traditional market, which is often a state-owned monopoly, is that there will be much more competition. That competition may come from users looking for better odds or for jackpots on the international market. One such source is quoted as Lottoland, a site that attracted $320m in revenue in 2016 from players betting on a range of lotteries globally. The players paid to enter and pick the required numbers, although they do not actually purchase a physical ticket. Payouts of wins come from Lottoland’s insurance.
The study, from Juniper Research, suggests that more than 50 per cent of this amount will come from betting on mobile devices.
There will be a doubling of users of digital lotteries from 317 million in the current year to 624 millon by 2022. This would be driven mainly by users from the Far East, notably China, from where a very large online lottery business will return during that period. It notes that there will also be a South Korean digital lottery launched this year.
There will be some disruption caused to the global online lottery business as a result of all of this activity. According to Juniper, the US is about to introduce legislation supporting online gambling. This judgement comes after the test case in Pennsylvania that led to the marketing opening last year. Other states, New Jersey, New Hampshire, West Virginia and Illinois, it said, will follow.
The downside for the traditional market, which is often a state-owned monopoly, is that there will be much more competition. That competition may come from users looking for better odds or for jackpots on the international market. One such source is quoted as Lottoland, a site that attracted $320m in revenue in 2016 from players betting on a range of lotteries globally. The players paid to enter and pick the required numbers, although they do not actually purchase a physical ticket. Payouts of wins come from Lottoland’s insurance.
