Digitain is looking to increase player engagement during live events on its sportsbooks with a new tool.
SportChat aims to enable players to communicate with each other in real time.
Zohrab Karapetyan, chief of sportsbook product at Digitain, said SportChat will help operators keep player conversations “within their website” instead of the conversation “happening on external social media platforms” and leading to “potential exposure to competing betting brands' marketing.”
Karapetyan added: “As a result of the added social dimension, SportChat is anticipated to drive a significant boost in betting activity.
“Preliminary data from partners suggests a remarkable 20 per cent increase in bets placed by players’ who actively participate in SportChat discussions.”
