DeepCI, which was last year acquired by EveryMatrix, has rebranded to PartnerMatrix Intelligence and will now have closer ties with PartnerMatrix.
Online gaming technology company EveryMatrix said the move will create an “all-in-one affiliate management and data tracking powerhouse” under the PartnerMatrix brand.
PartnerMatrix will combine PartnerMatrix’s Intelligence’s data tracking and analysis capabilities with its affiliate and agent management systems to support affiliate and operator customers.
PartnerMatrix Intelligence was integrated earlier this year, with customers now able to access its tools both within the PartnerMatrix platform and as a standalone platform.
DeepCI founder Lewis Civin will become chief product officer of PartnerMatrix working alongside existing PartnerMatrix CEO Vahe Khalatyan.
Khalatyan said the company is “always looking at ways to enhance our customer offering.”
He said the rebrand will allow customers to “take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”
Civin said the new entity will “uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.”
“PartnerMatrix Intelligence has access to every traffic insight that matters so we can give you the why behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else,” he added.
