Esports solutions provider Data.Bet said the ICE Esports Arena, which it sponsored at this year’s final London event, proved popular for delegates.

Data.Bet ICE Esports Arena

It said the arena became a “dynamic platform” for about 1,500 esports enthusiasts and industry professionals to network and compete in different activities.

Pit Stop, VR and Sim-racing and Pro Head-to-Head were on offer for visitors.

During the three days, 47 participants reached the finale of the daily tournament, Beat the pro, Data.Bet said. All finalists received branded gifts and three became champions with drones as the main reward.

Alex Kozachenko, chief product officer at Data.Bet, said: “We were delighted to offer ICE visitors a memorable experience, collaborating with the exhibition organisers.

“The strategic participation at major iGaming events like ICE is integral for reshaping the esports landscape and reinforcing the Data.Bet's commitment to unlocking the full potential of esports for operators and software providers.

“We are not just observing industry trends but actively contributing to the evolution and optimisation of esports for the broader audience.”