Arena, a suite of player engagement tools, will make its world debut on the stand of iSoftBet at the ICE London show next month.
Looking ahead to the return of ICE after a two-year absence, iSoftBet’s chief marketing officer, Peter Nikashin (pictured) said: “ICE has always been the place to launch new products since it attracts a truly international audience of senior executives as well as many casino technology experts. It remains the number one global gaming event where the gaming world unites."
In addition to its portfolio of over 150 classic games and thousands of third party games, iSoftBet will showcase its Arena player engagement suite. It features a range of tools that can be implemented on over 8,000 games through one integration.
"It includes free rounds, highly customisable jackpots, tournaments to drive even more engagement and the new addition to the family to create fun experiences for players, multi-drop - where you can delight players with even more rewards," added Nikashin.
