CT Interactive, a global online games provider, has sealed a partnership with leading aggregator Aspire Global’s Pariplay that will enable the supplier to grow its market reach significantly.
During the ICE London trade show last week, both parties agreed on extending the reach of the partnership in new markets such as Mexico, Romania and the Baltic region.
Under the terms of the existing partnership, CT Interactive finalised the integration of its games portfolio on the Fusion content aggregation platform.
Pariplay’s network of clients comprises leading online casino brands. The collaboration will see CT Interactive`s top-performing titles such as Lucky Clover, Win Storm and Duck of Luck go live across a massive client base in the mentioned markets.
CT Interactive provides its operator partners with more than 200 gaming titles, including classic fruit slots, cascading reels games, dice slots and jackpots that enable operators to offer personalised experiences in sync with their retention strategies.
“The partnership with Pariplay is a prerequisite for the significant growth of our market reach and brand visibility. We are happy to collaborate with Pariplay as we always strive to evolve,“ said Lachezar Petrov, CEO at CT Interactive.
"We are offering exciting products to deliver a great gaming experience. Teaming up with the leading aggregator will enable us to reach a huge new audience of players”.
Callum Harris, director of partnerships at Pariplay, said: “Our studio partners are what make our Fusion offering so strong and joining forces with CT Interactive will see us add yet another fantastic content supplier to our roster.
“Their portfolio offers a mix of themes and mechanics that have been proven with players in over 800 online casinos around the globe so we can be sure we have a great partner in CT Interactive.”
Pictured are Silvia Zhelyazkova, partnership manager at Pariplay, and Lachezar Petrov.
