UK-based sports betting platform provider FSB has welcomed Craig Artley to its leadership team in the role of chief financial officer.
He will be tasked with overseeing FSB’s financial strategy, leading its finance and compliance teams and directing its commercial relationships with new and existing platform partners
Artley has earned experience in a number of senior financial posts at Sporting Group. He has also held posts at financial services network Deloitte and gaming media and technology company Gfinity.
CEO Adam Smith said: “Craig is another outstanding hire into our senior leadership executive team.
“As we continue to build our partner network across multiple continents, it was clear we needed a dynamic figure to deliver a robust, holistic economic strategy to support the overall ecosystem of our global business. With Craig’s sector experience and infectious desire to deliver he was the clear choice to fill this role and we're thrilled to have him on board.”
Craig Artley added: “FSB’s transformation into a leading global sportsbook supplier has been inspiring to follow from within the industry, so to be offered the opportunity to join this journey is a great honour.
“My job now is to support the business from a financial view across our four operational continents and growing partner pool as we look forward to a busy 2024.”
