Flows, the innovation platform that allows companies and individuals to build without code, has strengthened its senior management team with the appointment of Rhea Craib as head of marketing.
Craib joins Flows from Gaming Innovation Group where she was group marketing manager for its B2B division for three years. Over that time, she was responsible for setting and implementing the overall marketing strategy for GiG as a brand plus its platform, products and services.
This included lead generation, event and conference planning, content and digital strategy and implementation. Prior to her stint at GiG, she held a range of marketing roles, both in-house and agency, with a strong focus on content and strategy.
She will bring this 10-plus years of experience to Flows, where she has been tasked with implementing and executing a marketing strategy that will allow the business to continue to scale at pace and also to unlock and capture new opportunities.
This will include a strong focus on content, strengthening the Flows messaging, aligning the company’s tone and voice, developing and deploying a content marketing strategy to boost SEO activity and working on version three of its corporate website.
