E-gaming CEO Pavel Michalcio and iGP chief commercial officer Inesa Glazaite explore the rise of omnichannel gaming.
ONLINE gaming’s growth in the past 25 years is clear for all to see, but looking back on the last few years, there has been a quite obvious growth spurt.
When the coronavirus pandemic hit, players who typically frequented betting shops, casinos and other land-based gaming outlets flocked online. In reacting to the pandemic, there emerged a very clear industry split between the surge in online gaming and the sudden drop-off of land-based activity.
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