Bookmaker Coral has created its own sportsbook and completed the migration of its mobile and tablet platform to Coral’s in-house developed technology.
The platform was created by a new product development team established specifically to build the website that uses the latest digital and cloud technologies all designed to deliver a faster and smoother customer experience.
Keith O’Loughlin, sports book director, said: “Creating our own technology platform gives us the ability to significantly accelerate our product innovation and it also gives us the flexibility to deliver a richer customer experience.
“We have seen strong growth in our sportsbook over the past quarter, with 80 per cent of stakes coming from mobile. Our sportsbook revenue was up by 37 per cent to £19.4m.
"This demonstrates that with market-leading technology and innovative content and features, significant growth can be achieved.”
