Online gaming operator Codere Online has renewed and expanded its agreement deal to be the official betting partner of the Monterrey Rayados football club.
The partnership was originally forged in 2021, and now both parties have renewed the relationship for another four season.
“We are happy and proud to extend our relationship with such an important institution as the Monterrey Football Club. It is the team that opened the doors to Mexican soccer for us and with which we have jointly developed our positioning in the Mexican market,” said Alberto Telias, chief marketing officer of Codere Online.
“Its great growth and results both in Liga MX and in other international tournaments have undoubtedly helped us consolidate our presence in the country, with Codere.mx today being one of the leading online gaming operators in the market. We are convinced that strengthening our relationship as we have been doing over the last few years will continue to help us in building the brand in Mexico.”
Pedro Esquivel, executive vice president of Monterrey Football Club, added: "It is a pleasure for us to continue the relationship with an international brand like Codere, which undoubtedly will help us to continue growing and achieving our goals. We continue to bet on long-term alliances with commercial partners who share our values and objectives, so we thank Codere for their trust and are confident that great things will come for the future."
Through this partnership, Codere's logo will maintain its prominent placement on the front of Monterrey Football Club's jersey, along with being featured in various other club spaces. Furthermore, the collaboration will persist in creating new initiatives and delivering exclusive experiences for fans.
