The first ICE Africa will work under the slogan “It’s Time” for its creative campaign, reports Clarion Gaming, the organisers.
The show will be held at the Sandton Convention Centre, South Africa, on October 24 and 25. The theme will be worked into all of the show’s marketing, print and digital, with extensive PR, advertising, sponsorship, experiential and direct marketing as well as social media.
Dan Stone, senior marketing manager at Clarion Gaming, said: “ICE Africa has been created to meet the needs of the industry for an event which provides a sharp focus on the dynamics of the gaming sector here and the practicalities of doing business on the continent. We are working closely with key industry figures to deliver a bespoke event and an opportunity for all sections of the industry, including regulators, to meet, network, share best practice and see the very latest gaming innovations at first hand.
"We are committed to the delivery of a professional, dynamic and progressive event and we are delighted at the level of interest shown by supporters, speakers, sponsors, media partners and government bodies who all agree that it’s time to create a business-to-business gaming event of which the continent of Africa can be proud.”
