The longstanding partnership between Belgian Gaming1 group’s flagship brand Circus and the football club Standard de Liège has been renewed for another three seasons.
For the first six months of the renewal period, the Circus logo will be displayed on the front of the team shirt, before moving to the back of the shirt.
“The renewal of our partnership with Standard de Liège is an emotional occasion for us at Circus,” said Gaming1 CEO Emmanuel Mewissen. “After six years of sport, partnering this great adventure for one last chapter fills us with pride mingled with a touch of nostalgia.
“We are extremely proud to have supported this legendary club, sharing its excitement with players and fans alike. This partnership serves as a rallying point for sports lovers, unifying us all around core values such as performance, team spirit and pleasure, values that are fundamental to us at Circus.”
Pierre Locht, CEO of Standard de Liège, added: “We are delighted to confirm the extension of our partnership with Circus for a further three seasons. Circus will also feature as the main sponsor on our shirts for the next six months.
“Their unflagging support and commitment to our club and community have been irreproachable. This partnership has been much more than a mere business arrangement; we are talking about a collaboration based on shared values of passion, solidarity and commitment to the development of sport. We can’t wait to see our players proudly sporting the Circus logo.”
