Digital sports data technology start-up Betegy has signed a three-year deal to provide its football sports betting prediction software to Chinese welfare and sports lottery provider SunLoto, operators of the Wozhongla brand.
The huge sports lottery market in China was worth $21.bn in 2013. Betegy is to offer its digital sports content and user engagement football predictions products to millions of potential customers of the Wozhongla brand as a paid service in time for the World Cup.
Alex Kornilov CEO and co-founder of Betegy, said: “We are delighted to be one of the first providers to offer our sports data prediction content solutions in a market where over 250 million people play the Chinese sports and welfare lotteries.
“These customers demand accurate information to satisfy their immediate needs whether for betting or for fun. By signing this agreement with Wozhongla, we have a trusted and reliable strategic partner in China”.
