Catena Media has announced its first large media agreement in North America with a multi-year partnership to provide online casino and sports betting content to US media company Advance Local.
The partnership will further broaden Catena Media’s North American audience for high-quality digital content addressing online sports betting and casino.
The content, authored by Catena Media writers, will inform NJ.com readers about trends and opportunities in online sports betting and casino and will proactively promote a safe betting culture in North America.
Dustin Gouker, vice president of Catena’s North American content operations, said: “This is a forward-looking opportunity for Catena Media, allowing our sports betting experts to engage directly with a broader audience in the New Jersey market and nationally.
"Our goal is to help readers become more informed with sports betting and online casino products and to help promote a safer and more productive gaming culture.”
Under the partnership, Catena Media will be responsible for betting content on NJ.com, leveraging its market-leading network of online sports betting and casino writers across North America.
Revenue will be shared between the parties. Catena Media expects the deal to be earnings enhancing from late Q3.
