Casumo has signed an agreement to implement Enteractive’s igaming tech platform (Re)Activation Cloud as an extension of its CRM cycle to boost player activity and brand loyalty.
Through the partnership with Enteractive, Casumo will increase player retention and player loyalty through the (Re)Activation plug-and-play service and at the same time safeguard and add a more human touch to its responsible gaming efforts. All of Enteractive’s processes are GDPR compliant and built for operator compliance and player protection.
Casumo player engagement lead Ludovic Diler said: ”Enteractive was the only company matching our needs of a reactivation service based on a human interaction.
“During our initial test campaign, we have received extremely positive results and the feedback we have got from our players has far exceeded our expectations. We now have a new project with Enteractive using real-time data and we can’t wait to see its impact on our approach of retention.”
