Online casino and sportsbook Casumo has formed a partnership with industry innovator and B2B marketing platform provider BlueRibbon Software.
The strategic alliance is set to enhance Casumo’s offering, expanding its ability to include a new level of excitement during game play. The move is designed to maximise user immersion and strengthen consumer longevity, solidifying the operator’s competitive edge in providing bespoke player experiences.
Together with BlueRibbon, Casumo now has the ability to leverage the platform’s unique data insights and powerful back office to build an engaging and rewarding experience for its players, enabling the company to further differentiate its offering while remaining compliant across regulated markets.
Jacqui Gatt, director of gaming at Casumo, said: “Partnering with BlueRibbon allows Casumo to further enrich and diversify its product. We look forward to having the flexibility to build custom in-house jackpots that will integrate within our unique gamification layer, as well as our Reel Races tournaments, delivering a more robust, immersive experience for players.”
Amir Askarov, co-founder and CEO of BlueRibbon Software, said: “Priding ourselves as industry disruptors, this strategic move for both ourselves and Casumo reinforces our shared passion for revolutionary gamification tools and enhanced customer engagement.
“Entering into such an esteemed partnership is testament to the strength of our capabilities as we endeavour to deliver on our promise of providing unique user experiences and content agnostic gaming solutions of the highest level.”
