Branded Megaways is a new slots game from developer Iron Dog Studios through its 1X2 Network.

Now Megaways games can be based on other suppliers’ brands to reach the market quickly and effectively.

The game can be customised through a range of backdrops, colours and branded elements and logos can also be added, said the developer. Added to certain Megaways and game-based fixtures, suppliers can create their own Megaways title.

The result is a slot game that captures brand identity and is instantly recognisable and can be unique to the casino using it.

Iron Dog Studio is offering to develop and integrate its first wave of Branded Megaways slots with operators under collaborative marketing commitments.