Germany-facing online casino DrückGlück.de, which is licensed in Schleswig Holstein, has launched a high-profile TV campaign featuring former football manager Reiner “Calli” Calmund.
The former manager of Bundesliga team Bayer Leverkusen and a familar and popular figure on German television, Calmund appears in the commercials as part of DrückGlück’s €9m marketing and sponsorship campaign.
DrückGlück is powered by SkillOnNet casino software. Michael Golembo, sales and marketing director for SkillOnNet, said: “Combined with the major TV spend, DrückGlück will also have its own interactive Sports 1 TV show, plus be the online casino sponsor of the most famous handball club in Germany - TH Keil - which is based in Schleswig Holstein, the home of this regulated casino.
“The rise and rise of mobile casino on smartphone and tablet has been astonishing over the past year and our latest mobile software is testament to this growing sector of the casino business,” added Golembo.
