Caesars Entertainment has strengthened its mobile sports and gaming network further by investing in daily fantasy sports platform SuperDraft.
The US operator now has a fantasy sports platform to help it acquire fresh customers and help retain customers for its online and brick-and-mortar business.
Now Caesars has a minority interest in SuperDraft with an option to increases its stake up to 100 per cent at pre-determined levels.
Said Tom Reeg, CEO of Caesars: “The addition of daily fantasy sports fits with our strategic vision for mobile and online sports. SuperDraft’s innovative multiplier game mode is unique in the market place and we believe that it offers a tremendous opportunity to strengthen our position in the sports gaming landscape.”
SuperDraft operates across seven professional sports in over 35 states. Its multiplier mode replaces the traditional fantasy team salary cap with a multiplier applied to each player, allowing maximum flexibility in team building while creating more opportunities for wins.
