Ahead of the launch of legal sports betting in North Carolina on Monday, March 11, Caesars Sportsbook has already gone live, the first sportsbook to launch legalised mobile sports betting in the state.
This was made possible through Caesars’ expanded relationship with the Eastern Band of Cherokee Indians and the Indian Gaming Regulatory Act.
Launched on Friday March 1, the Caesars Sportsbook app is now exclusively accepting mobile sports bets at Harrah’s Cherokee Casino Resort in Cherokee, NC, Harrah’s Cherokee Valley River Casino & Hotel in Murphy, NC and on surrounding Eastern Band of Cherokee Indians tribal lands.
“The Caesars Sportsbook app is the perfect complement to our in-person retail sportsbooks in Western North Carolina that so many sports fans have enjoyed for years,” said Eric Hession, president of Caesars Digital.
“We’re thankful to be able to offer wagering at the Harrah’s Cherokee properties as part of our longstanding relationship with the Eastern Band of Cherokee Indians, and with the sports calendar heating up, there is a lot to be excited about. Thank you to the National Indian Gaming Commission, the Eastern Band of Cherokee Indians, the North Carolina State Lottery Commission, and its Sports Betting Committee for making this day a possibility.”
“Over the years, the partnership between the Eastern Band of Cherokee Indians and Caesars Entertainment has only flourished and strengthened,” said Michell Hicks, principal chief of the Eastern Band of Cherokee Indians. “We eagerly anticipate the chance to introduce mobile sports betting to North Carolina, offering a fresh and new experience to all sports fans.”
