American football’s biggest game of the year will see a wealth of advertising by Caesars Sportsbook.
The Caesars Entertainment subsidiary is hosting a big advertising line-up during coverage of the Super Bowl, with a 30-second spot in the second quarter of the game.
Top comedians, plus actress Halle Berry, are involved in the spot, which is part of an extended Caesar and Cleo campaign. The series of commercials have a storyline.
The sportsbook is currently live in 22 states and jurisdictions and the company operates the largest number of retail sportsbooks in the US. In 16 of the states the sportsbook is mobile. Every bet made rewards the players with credits in the loyalty programme.
