Caesars Entertainment has entered into a multi-year agreement with ESPN.
The new deal includes link integrations from ESPN's digital platforms to sportsbooks from Caesars Entertainment's sports betting partner, William Hill. William Hill Sports Book's odds and markets connect directly to their sports betting apps in legalisedUS states.
The deal comes shortly after William Hill became the exclusive sports betting operator for Caesars Entertainment, following the merger with Eldorado Resorts. Link integrations to William Hill's sports betting apps, geo-targeted to legalised sports betting states, will appear on ESPN.com web and mobile web and the ESPN Fantasy app.
As part of the new agreement, Caesars Sportsbook by William Hill will also become a sponsor of ESPN's fantasy products, deepening an existing relationship as ESPN's exclusive odds provider. The news follows an expanded content collaboration with ESPN and the recent launch of ESPN's Las Vegas studio at The LINQ Hotel + Experience.