Bwin.party has announced a further step forward in the execution of its social gaming strategy.
The online gaming company has signed an agreement with social gaming company Nordeus to develop initially a social sports betting application.
Having launched a new business unit called Win to drive its social gaming initiatives in May, finding the right partner to help bwin.party exploit its presence in real-money sports betting has been a key area of focus.
“Nordeus has demonstrated that there is great demand for social sports games around the world through its Top Eleven game,” said Norbert Teufelberger, co-CEO of bwin.party. “We will leverage our unrivalled sports brand and products as well as our online betting and gaming expertise. Nordeus and bwin.party are two European companies with global footprints and share an aspiration to become clear leaders in social sports gaming.”
Nordeus’ football management social game Top Eleven has more than six million monthly active users and two million daily active users on web, Android and iOS devices. In addition to its popularity on Facebook - it consistently features in the Top 25 list of games by daily average users on Facebook - the Top Eleven game is available on Odnoklassniki, a Russian social network with more than 100 million users.
Branko Milutinovic, CEO of Nordeus, said: “Following the successful release of Top Eleven, we recognised a huge opportunity for social sports betting games based on the feedback from millions of our customers. Since then, we have been seeking the right partner and we are thrilled to have an opportunity to work with bwin.party.
“With Top Eleven, we have proven that our unique approach in social games design is highly engaging and successful. With that in mind, we are convinced that leveraging our development experience in combination with bwin.party’s expertise in real-money betting will lead to a highly successful title and establish our companies as the leaders in social sports gaming.”
