Gaming giant Playtech has partnered with Buzz Bingo to deliver a new content delivery and CRM solution across bingo and casino, integrating its IMS player management platform.
Playtech has collaborated closely with Buzz Bingo since the brand’s launch earlier this year, offering players a range of bingo variants and a wide selection of Playtech casino content. Backed by the IMS platform, the solution includes a comprehensive CRM toolset, with Playtech’s new Engagement 360 platform giving Buzz Bingo the power to design and fully optimise end-to-end player journeys.
Additionally, integration with the Playtech Open Platform gives Buzz Bingo access to an exceptional range of original and third-party game content. With several major content providers on board from day one and many others launching soon, Buzz Bingo players can choose from a wide selection of bingo variants and casino slot games.
The next stage of the project is the synchronisation of Buzz Bingo’s retail and online offerings to create an omni-channel experience, including a full retail player account base migration to IMS. The move will allow players to use their retail accounts to play online, and vice versa, using a single wallet for all channels, whilst also creating a single customer management and CRM activity view for Buzz Bingo.
Shimon Akad, COO at Playtech, said: “The launch of the Buzz Bingo platform is the most ambitious project our team has delivered to date. A huge amount of work has gone into delivering a comprehensive ‘day one’ experience, including a rich third-party games offering, from both a Bingo and Casino perspective. With further technical enhancements to come and with a series of major third-party content providers already on board, we’re confident that this is the beginning of a long and fruitful relationship with Buzz Bingo.”
Chris Matthews, CEO at Buzz Bingo, said: “It’s fantastic to see all the amazing work that has gone into this project come to fruition. Our collaboration with Playtech allows us to offer one of the widest selections of Bingo games and slots in the market, as well as delivering an enhanced player journey across our physical venues and online.
“Delivering and implementing the new platform has been a major undertaking, but the commitment and professionalism of the Playtech team has made it a smooth experience – and we’re delighted with the results. The wider Buzz Bingo team and I are looking forward to continuing to work with Playtech as we take the platform to the next stage.”
