Platform provider BtoBet has launched a strategy in order to aid bookmakers during the coronavirus pandemic.
The strategy aims to assist sportsbook operators in retaining their current fold of players, shifting engagement from pure betting on sports events to other alternative verticals and thus mitigating and avoiding a downfall in revenue.
Amongst other aspects, the strategy involves the introduction of special content for bookmakers making use of the BtoBet services, including a daily selection of the most important horse racing events, a new and engaging novelty bet section, extended esports content, a boosted-odds fantasy league and a tennis game based on the outcome of more than one million matches.
Bookmakers and other operators will also be provided with an opportunity to diversify their business model by integrating a wider content for virtuals, with games from six industry providers natively integrated in the BtoBet platform; an online casino portfolio consisting of over 8000 games from over 100 providers; and a wide selection of lotteries, instant lotteries and jackpots, with prizes up to €150m.
BtoBet’s CEO Alessandro Fried stated that the company has spent the last months focusing on delivering an optimal betting experience on all of the industry’s verticals, not only sportsbook.
“Nonetheless throughout these times we are still investing and pushing to provide bookmakers with the best range of alternative vertical content, while at the same time keeping focused on delivering a long-term plan ensuring our partners will reap benefits by adapting a player-centric approach,” Fried said.
