A bill placing restrictions on gambling advertising has moved forward in Brazil.
As reported by Agência Senado, the Senate Sports Commission moved the legislation onto the Senate Plenary, where it will be discussed ahead of potential ascension to the Chamber of Deputies.
The bill would ban advertising during sports broadcasts but allow them 15 minutes before and after the match.
Odds would not be able to be shown during live broadcasts, except when on betting operators’ websites or apps.
TV and online ads would be allowed but only from 7.30pm to midnight, and radio advertisements would be permitted between 9am and 11am, and between 5pm and 7.30pm.
However, there would be a blanket ban on printed advertising.
The use of active athletes, media personalities or other high-profile figures would be banned, although operators can recruit former athletes who have been retired for five years.
Static or electronic betting ads inside stadiums or sports venues would only be allowed if the operator is the official sponsor or holder of naming rights of the venue, event or competition.
Clubs looking to offer shirt sponsorships would only be able to partner with one betting operator per team.
The display of betting operators’ names in promotions for sports broadcasts is allowed between 9am and 6pm, as long as they do not promise winnings or mention odds or bonuses. They must also comply with content rating guidelines, and advertising on social media is allowed for targeting users who can be verified as being over 18.
