Boldplay has reached an agreement with Gibraltar-based operator, Lottoland, to share its growing portfolio of casino content on the platform.
Under the terms of the new deal, Lottoland’s 17 million-strong international customer base will be given access to Boldplay’s catalogue of nearly 100 titles, including recently released hits such as the Cyberpunk-themed Cyborg City and the dual-reel Warriors & Warlocks.
Billed by both companies as a strategic partnership, the arrangement will see Boldplay undertake a direct integration with the Lottoland platform, significantly increasing the company’s exposure in the 15 global markets where Lottoland is currently operational.
Although best-known for providing customers with multiple lotto games from around the world, Lottoland has been steadily increasing its product line-up over the past few years by branching out into sportsbook, bingo and casino, with the new partnership deal set to provide a major boost to the latter.
With Boldplay offering everything from state-of-the-art video slots to table games, virtual scratch cards and bingo and keno releases, the integration will significantly expand the range of casino titles available at Lottoland while also helping to introduce the Boldplay brand to a new customer base.
As such, Lottoland players will now be given their first taste of the unique range of features that are available across all Boldplay slots - including the company’s signature Boldplay Spins - as well as a comprehensive selection of in-house jackpots that they won’t be able to find with any other provider.
The collaboration is considered to be an important step forward in the ongoing growth and development of the two companies and both parties are already looking forward to what promises to be a long and successful partnership.
